We. Can't. Get. Enough.

It is that simple. And Primary.com's concept is that simple as well. Check it out...

As a parent you are going to say 'PHEW!'. You may even do a little dance. Heck, you may even want to throw in a "WHOOP WHOOP!". Primary.com is a company that offers "awesome basics for kids at reasonable prices". True story. Their clothing is made out of soft, but sturdy fabrics. The colors they offer are simple, yet playful (so they can be paired with anything while also adding a pop of fizz to a look). Quality, simplicity and price are part of their core value proposition. The company was resurrected from 2 moms (Galyn + Christina) with a .com background wanting simple, soft and well-priced kids clothing without graphics and logos all over them (hallelujah!). They state on their site that "in our mother's day if you couldn't find what you were looking for, you made it yourself. So, that's what we did". Now this is a statement BITSY applauds! Beautifully uncomplicated as they put it - yes, that is how us parents like it. Well done!!

We scooped up a few pieces to test them out and style them (BITSY style - photograph above). Needless to say, we have been very happy with each item. The cotton is super soft and washes perfectly. The stitching is great and the fit is spot on. As we styled (so much fun - the possibilities were endless!) and wore these pieces we couldn't help but think to keep Primary.com in mind for other purposes as well - think basics for making personalized tees for sports teams, party favors, art projects etc. And, we are definitely going to be hitting this up for back-to-school wear! The prices are so great, you can grab a few of each piece to stock up!

As you can see, they are very thoughtful over at Primary.com. And just when we didn't think it could get any better it just did. They've offered BITSY readers a 25% discount + free shipping off your first purchase as a thank you. Be sure to type in promotional code BITSYSTYLE at checkout.

Welcome to your new "go-to" - PRIMARY.COM.

(They just introduced a new piece - The Baby Romper - so you'll have to check that out for us!)

**Additional product in photo - Shoes by Joyfolie, Bow (+ beautiful backdrop!) by Heritage Rows