back to basics

FINAL BLOG Back to Basics

We. Can’t. Get. Enough.

It is that simple. And’s concept is that simple as well. Check it out…

 As a parent you are going to say ‘PHEW!’. You may even do a little dance. Heck, you may even want to throw in a “WHOOP WHOOP!”. is a company that offers “awesome basics for kids at reasonable prices”. True story. Their clothing is made out of soft, but sturdy fabrics. The colors they offer are simple, yet playful (so they can be paired with anything while also adding a pop of fizz to a look). Quality, simplicity and price are part of their core value proposition. The company was resurrected from 2 moms (Galyn + Christina) with a .com background wanting simple, soft and well-priced kids clothing without graphics and logos all over them (hallelujah!). They state on their site that “in our mother’s day if you couldn’t find what you were looking for, you made it yourself. So, that’s what we did”. Now this is a statement BITSY applauds! Beautifully uncomplicated as they put it – yes, that is how us parents like it. Well done!!

We scooped up a few pieces to test them out and style them (BITSY style – photograph above). Needless to say, we have been very happy with each item. The cotton is super soft and washes perfectly. The stitching is great and the fit is spot on. As we styled (so much fun – the possibilities were endless!) and wore these pieces we couldn’t help but think to keep in mind for other purposes as well – think basics for making personalized tees for sports teams, party favors, art projects etc. And, we are definitely going to be hitting this up for back-to-school wear! The prices are so great, you can grab a few of each piece to stock up!

As you can see, they are very thoughtful over at And just when we didn’t think it could get any better it just did. They’ve offered BITSY readers a 25% discount + free shipping off your first purchase as a thank you. Be sure to type in promotional code BITSYSTYLE at checkout.

Welcome to your new “go-to” – PRIMARY.COM.

(They just introduced a new piece – The Baby Romper – so you’ll have to check that out for us!)

**Additional product in photo – Shoes by Joyfolie, Bow (+ beautiful backdrop!) by Heritage Rows

bitsy favorite for the itsy…ZIMMERMAN SHOES!

This one really makes us happy.

We’re bursting with excitement, ready to share Zimmerman Shoes!

Zimmerman Shoes, an American children’s shoe manufacturer, stole Bitsy’s heart not too long ago. Always in search of the perfect shoe for the minis (that won’t break the bank) we came across Zimmerman and fell deeply, madly in love. We’re addicted and asked them to show us their ways. As if their product wasn’t enough to capture our hearts, the story behind the company really won us over.

Zimmerman Shoes is owned and operated by two “goofball” (their word, not ours!) sisters, Audrey + Amelia. They created the company to honor their shoe-making heritage (their great-grandfather Milo bought Kepner Scott, a children’s shoe manufacturing facility in 1962 as a retirement project. He then turned the failing company around in just two years by discovering a lighter, more flexible sole for children’s shoes. Hallelujah, thank you Milo!! Kepner Scott is presently the oldest children’s shoe manufacturing company in the country and is still run by Audrey + Amelia’s third-generation shoe-maker Dad and Aunt.). Audrey + Amelia pour their passion into Zimmerman Shoes daily and boy does it show. They have been lucky to “grow up in the business” and to this day their Dad and Aunt act as mentors and consultants to Zimmerman. Zimmerman Shoes’ story is just too good not to share. After having the privilege of getting to know Audrey + Amelia and everything Zimmerman Shoes, Bitsy wants to be a part of their family and think you will as well!

As for the shoes – we feel they speak for themselves. Classic with a subtle modern twist (or as they put it, “Heritage footwear for modern kids”), Zimmermans are an absolute must have addition to your peanut’s closet. Audrey + Amelia have updated styles from the 1960s and 1970s with fresh colors and new leathers. Fit, form and flexibility are a main focus so your little one will be able to conquer their adventures. Lucy will be sporting the ever-so-delicate 1987 Scalloped Mary Jane (pictured below) this fall and winter. Stay tuned because you will be seeing a lot them in the upcoming seasons on Bitsy! After all, Zimmerman Shoes have walked the catwalks of Kids Fashion Week – we had to get ourselves a piece :).

Audrey, Amelia + Co. embody modern cool while sticking to their timeless roots. To us, this is what it means to have it all. A family-operated, American company with heart + “sole” (tee hee) and an incredible product. Right on, right on!

As we said earlier, we’re addicted. Take a peek below at Bitsy’s picks from their fall 2015 collection. For more product and information visit their site – ZIMMERMAN SHOES. There is lots more to learn about this fabulous company + collection!

Here is their nephew Milo (oh so delicious!) in their Stevie sandal:

Milo in Stevie Sandal

land of the FREE (+ well-dressed!)

4th of July

Bitsy loves to dress the part, especially on holidays! Snag some of these stars + stripe options to make your Independence Day an all-around celebration!!

Top Row:

peek kids declare independence tee, $28-

wolf + rita catia stripes dress, $61.94- (was $88.78-)

egg baby tennis dress, $51-

h&m ruffled swimsuit in blue, $14.95-

Middle Row:

lulu dk child skipper “give back” tee, $18-

(a percentage of each sale will be donated to the New York Head and Neck Institute Foundation to help cure children with brain tumors)

motoreta navy short, $47-

h&m shoes in dark blue, $14.95-

h&m henley shirt, $12.95-

Bottom Row:

neck + neck blue check shirt, $45.07-

twizzlers pull ‘n peel (raspberry, wild berry + lemonade), $12-

more + co. baby bloomers in stars + stripes, $34-(per pair)


shake your booties

All of a sudden you have a walker on your hands and no shoes! I remember calling my mom and saying ‘HELP! Where do I look?!’. Luckily my mom had a nice little tradition to take every grandchild for his or her first “real” pair of shoes. So, we made a day of it and headed down to Little Eric (in Greenwich, CT) to get Lu’s little tootsies sized. She tried on a ton of different “walkers” and we had a ball.  Of course, I did not want to sacrifice her look so I drove myself nuts looking for the most perfect pair. I found a beautiful off-white patent mary jane that looked great with over-alls, but were also special enough for her dresses, the holidays, etc. If you don’t have a great children’s shoe store nearby and are at the mercy of the Internet, above are a few adorable, classic and smart styles (worthy of bronzing).

Links are listed below…

Footmates Danielle 3 Buckle Shoe (Navy), $54-

Jumping Jacks Kyle Buck, $29.95-

Footmates Oxford Saddle Shoe, $54-

Toke Red Patent Mary Jane Classic, $63.50-

Florsheim Kids Kearny Jr., $49.95-

FootMates Toddler Oxfords, $53-

Toke Silver Mary Janes Classic, $63.50-


i HEART you, a bushel and a peck

My family knows I get crazy about holiday outfits. I always like to be festive – whatever the holiday – but in a fun way (I try to avoid the corny). Of course I have started passing this little “Alex-ism” on to Lucy. Here is what I’ve come across in my Lucy-needs-a-Valentine’s-day-outfit travels…

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hat ($22!, originally $42) – feiyue kicks ($50) – bib ($20) – sunglasses ($27.95)

 vest ($64) – mary janes ($62)– stud muffin + heart breaker shirts ($25)

 hooded coat ($53) – heart dress ($54) – tights ($14.50) – eyelet sneaks ($27)

(bought the mini rodini heart hat for lulu and really love it!)